Bachelor of Commerce

Advertising, Sales & Sales Promotion




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Curriculum:

Semester I

 

Foundation Course

Compulsory

Accounting (Financial Accounting)

Compulsory

Business Management (Business law)

Compulsory

Applied Economics (Micro Economics)

Compulsory

    

Semester II

 

Foundation Course

Compulsory

Accounting (Business Mathematics)

Compulsory

Business Management (Business Organization & Communication)

Compulsory

Applied Economics (Micro Economics)

Compulsory

 

Semester III

 

Foundation Course

Compulsory

Accounting (Corporate Accounting)

Compulsory

Business Management (Principles of statistics)

Compulsory

Applied Economics (Indian Company Act)

Compulsory

  

Semester IV

 

Foundation Course

Compulsory

Accounting (Cost Accounting)

Compulsory

Business Management (Principles of Management)

Compulsory

Applied Economics (Banking law & Practice in India)

Compulsory

 

Semester V

 

Foundation Course

Compulsory

Accounting (Income-Tax Law & Practice)

Compulsory

Business Management (Management Accounting)

Compulsory

Applied Economics (Public Finance)

Compulsory

 

 

  

Semester VI

 

Foundation Course

Compulsory

Accounting (Indirect tax)

Compulsory

Business management (Auditing)

Compulsory

Internship/Project

Compulsory

Applied Economics (Financial Management)

Compulsory

Specialisation:

Semester I

Advertising & Sales

     

Semester II

Marketing Communication

 

Semester III

Advanced Advertising

     

Semester IV

Personal Selling & Salesmanship

 

Semester V

Management of Sales Force

     

Semester VI

Entrepreneurship Development

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